The project: Create a brand new ecommerce site for location-themed apparel, home decor, and accessories.
The goal: Allow users to quickly find what they need, even on a mobile device.
The challenge: There are 50 states so there’s a lot of navigation items.
The process: Decided to set the navigation according to different portions of the country. Offered many different ways to filter products. Offered product bundles to increase average order value. Highlight which products have bulk discount availability and which ship from the USA. Give really clear size charts and product care instructions.
